Top 5 Beauty Retail Apps on iOS in Italy: Q2 2021 Performance

During the second quarter of 2021, the top beauty retail applications on iOS in Italy exhibited diverse trends in weekly downloads and active users. Here’s a detailed look into the performance of these leading apps.

versione obsoleta - Sephora experienced a decline in weekly downloads from 4K at the end of March to around 1.5K by mid-June, before rebounding slightly to 2.2K by the end of the quarter. Active users followed a similar pattern, decreasing from 30.4K to about 23.2K in early June, but saw an uptick to 25.3K by the end of June.

Douglas - Parfüm & Kosmetik saw weekly downloads fluctuate, starting at 3.2K in late March, dipping to approximately 1.5K by mid-June, with a slight rise to 1.4K at the end of the quarter. The active user base showed a gradual decline from 20.2K to 16K over the quarter.

Passione Beauty had a relatively stable download rate, starting at 1.2K in late March, with minor fluctuations throughout the quarter, ending at 950 downloads by the end of June.

KIKO MILANO - Makeup & beauty maintained steady weekly downloads, averaging around 800, with slight variations. Active users started at 1.9K in late March and saw a decline to approximately 1.6K by the end of June.

Marionnaud witnessed a decrease in weekly downloads from 703 at the end of March to 420 by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.